Hi, I'm John Peden

I’m a technical consultant helping companies navigate their cloud transformation journey.

After 13 years delivering high-impact projects for companies like Booking.com, Co-op, and Transport for Greater Manchester, I'm documenting my transition from React development to cloud architecture and digital transformation.

Why subscribe?

Every week, I share practical insights from:

• Building and scaling applications that handle millions of users

• Migrating legacy systems to modern cloud architecture

• Optimising cloud costs (I once saved Booking.com £1.8MM/year by fixing a single issue)

• Leading technical transformations for major UK enterprises

• Real projects I'm working on right now

My recent work includes re-platforming Co-op Insurance (£4.4B revenue), scaling Cars.booking.com to £73MM in annual profit, and deploying Manchester's Bee Network app supporting over 1 million daily users.

This newsletter is for you if you're:

• A developer looking to move into cloud architecture

• A technical leader planning cloud migration

• An engineering manager seeking practical cloud transformation insight

• Someone who wants to learn alongside me as I document this journey

What to expect:

• Weekly technical deep-dives

• Real-world case studies

• Practical tips and code examples

• Honest insights about what works (and what doesn't)

• Zero fluff, pure actionable content

Subscribe to join me on this journey from React to cloud architecture.

Share in my learnings, mistakes, and discoveries as I build a cloud consultancy practice and help companies transform their technical operations.

Let's grow together.

John